ZoE is an experiential growth partner. We help brands turn strategy into experiences people engage with, remember, and act on: at the booth, in the warung, on stage and online.
How we work
We don’t start with execution. We start by making sure the right things are being experienced, as a thinking partner before delivery. Tap a stage to see what it covers.
For Kapal Api
Coffee lives in daily moments: at the warung, at home and in cafés. Each idea starts from work we delivered for Dairy Champ, then shows how it could work for coffee.
Our work · Dairy ChampDairy Champ sweetened condensed milk, something sweet to break the fast, sampled and sold at mosque bazaars and public places with a mobile hit-and-run unit.
The same booth and mobile setup, bringing a warm cup to sahur and ngabuburit crowds.
Our work · Dairy ChampFor Dairy Champ, we recruited, gathered and rewarded mothers, agents and street-cart sellers (Ibu, Agen and Gerobak Juara), backed by a consumer promo.
A similar program for the warung owners and kopi keliling sellers who serve the brand every day.
Our work · Dairy ChampA creamy recipe launch for Dairy Champ sweetened condensed milk with KOLs and a coffee shop partner, followed by media coverage.
Café partners and KOLs creating new coffee racikan that people want to make at home.
These are starting points to shape together in a first Clarity session, not a fixed proposal.
Start from the goal
Pick a goal to see the work most relevant to it.
All work
Six practices, one team. Open any project to see the photos and what we delivered.
Let’s collaborate
We’d love to start with a short Clarity session to understand Kapal Api’s priorities for the coming year.